Many people are frustrated when they purchase videos on iTunes, and then find out they can't take those videos with them on their portable video player, PSP or cell phone. That's because Apple, provider of the popular iTunes service, has limited the software to copy purchased videos (M4Vs) only to video iPods -- also Apple product. Most people will say this protects the digital rights of the copyright owners, but nobody disputes the fact that it helps Apple to remain a big boss on the digital products market.

Fortunately, there ARE indeed some clever ways to convert the DRM protected iTunes M4V video files into other popular formats that don't tie you down only to Apple hardware or software.

With Tune4mac iTunes Video Converter Platinum, you can easily convert those M4Vs to MOV, MP4, AVI, MPEG formats so to play them on your regular players, like PSP, PS3, Zune, Xbox 360, Creative Zen, Iriver, Sonywalkman, Sansa, etc. Mobile phones like, Blackberry, Nokia N-serials, Gphone, etc. Besides, it also works for Apple iPod, iPad, iPhone and Apple TV.

This article is to show you how to convert iTunes DRM protected M4Vs to some regular formats, such as MP4, MOV, AVI and so forth on Mac OS X.

Step 1. Download Tune4mac iTunes Video Converter Platinum and install it on your mac.

Step 2. Add M4V movies to Tune4mac iTunes Video Converter Platinum.

Step 3. Select output folder and output format settings.

Click "Profile" dropdown list, you can choose, say, PSP formats by locating mouse on Sony PSP, Sony PS3portion.

Click "Output", you are allowed to set the output folder as your own favorite.

Note: You are also allowed to customize the output parameters for PSP videos on the right settings panel. Of course, if you are not very sure of these parameters, the default settings are recommended.

Step 4. Click "Convert" icon on the toolbar to start conversion.

Tips: If you are looking for a tool to convert iTunes DRM protected M4P audios to MP3, we think you may need Tune4mac M4P Converter, with which you can easily remove DRM.